The digital design’s use of form fits in neatly with the geometric structures of the analogue elements in the new BMW design language.
IDRIVE HAND OVER HAND DRIVER
The interaction between driver and vehicle becomes a unique experience in which the boundaries between the digital and analogue worlds melt away. This artistic approach creates surprising moments, with graphic presentation on the displays precisely designed, down to the last pixel. The wishes of those travelling in the iX underpin how the user experience is designed – in all its facets and for all the senses.Īdvances made in the field of digital design are likewise reflected in the design of a user interface which not only fulfils its functional role but is also extremely clear, aesthetically pleasing and rich in detail. It’s the same story with the user experience for the new BMW iDrive. The BMW iX all-electric Sports Activity Vehicle was developed from the inside out.
IDRIVE HAND OVER HAND SOFTWARE UPGRADE
Remote Software Upgrade allows the new BMW iDrive to benefit from regular over-the-air improvements, integrate additional functions and stay up to date at all times. This system recognises repetitive situations, learns from them and provides suggestions on how functions can be activated accordingly. Paving the way for even greater personalisation is the BMW ID. The new BMW iDrive constantly processes a large quantity of self-generated data, information available online and data imported from the BMW Group vehicle fleet to implement the driver’s wishes in a context-related way. During the journey, the new My Modes use an all-encompassing interplay of various functions to conjure special moments from a combination of vehicle characteristics and the interior ambience adapted to the situation at hand. This new customer experience welcomes the driver and invites them into the vehicle with a thoroughly choreographed routine. The operating system is designed with a clear focus on dialogue-based interaction using natural language and touch operation via the BMW Curved Display.Īnd then there is “Great Entrance Moments”, which brings emotionality to the relationship between driver and vehicle even before the driver climbs on board. The ability of the BMW Intelligent Personal Assistant to adjust to the driver’s individual needs and routines, as well as the situation at hand, makes it – more than ever – a central operating channel of human-machine interaction. The new iDrive will be rolled out gradually across all vehicle classes, making its debut later this year in the BMW iX before also featuring in the BMW i4. Underpinning the unique user experience are the new BMW Operating System 8, a new generation of displays, controls and software, and extremely powerful connectivity and data processing. A natural dialogue is created with the aim of precisely tailoring all the functions controlled via BMW iDrive to the driver’s needs and preferences as the situation demands. The new interpretation of BMW’s operating system equips the vehicle to actively engage in its relationship with those on board and, in so doing, serves as a digital, intelligent and proactive partner in any situation. The new generation of BMW iDrive takes the interaction between driver and vehicle into a digital future where many areas of life are getting increasingly smart. It brings about another paradigm shift – this time to a natural dialogue between the user and their vehicle: more intuitive, personal and inspiring, but also engaging on an emotional level. That is what the new BMW iDrive represents. What began 20 years ago with the introduction of a rotary dial and a digital display is now an all-encompassing, intelligent, multi-sensory experience tailored to the user at hand. The all-new BMW iDrive : What began 20 years ago with the introduction of a rotary dial and a digital display is now an all-encompassing, intelligent, multi-sensory experience tailored to the user at hand.
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